Business Series powered by:
With the globalization of manufacturing and rise of e-commerce, retailers, consumer packaged goods companies including food manufacturers, will need to be more agile in responding to shifts in consumer needs. With market uncertainly and fragmented brand preferences, companies need to innovate and adopt brand portfolio strategy to maximise strategic leverage and increase its values of their products.
A continuous flow of innovation in the form of eco-friendly packaging, healthier options, sustainable ingredients and unique offerings makes a brand much more attractive to retailers, resulting in better price-points, lower distribution fees and more prominent shelf space. The market conditions and disruptive trends will continue to drive the need for a sharper and more systematic way in managing a company’s brands and sub-brands.